ECOESTRATEGIAS COMO MECANISMO DE APALANCAMIENTO DE LA EDUCACIÓN AMBIENTAL
Resumen
El presente estudio tuvo como propósito comprender las ecoestrategias como mecanismo de apalancamiento para la educación ambiental, a partir de la percepción de líderes del sector hotelero sobre la materia. El estudio fue abordado desde del paradigma cualitativo, tomando como referente teórico las posturas de Esty y Winston (2009), Moyano y Jiménez (2005), Maldonado (2005), Araya (2010), Cajigas (2004), Strauss y Corbin (2002), entre otros autores. Fue utilizada la teoría fundamentada como método investigativo, recurriéndose a la entrevista semi-estructurada para el registro de información. La organización de la data recopilada, se efectuó a través de la codificación así como la categorización (abierta, axial y selectiva), sugeridas por el método empleado, cuyo producto fue contrastado por medio de la triangulación entre los referentes teóricos considerados, los constructos sociológicos aportados por los entrevistados además de la postura de la investigadora. Se precisó que el término “ecoestrategias” alude a la vinculación entre la acción productiva de la organización (estrategias) y sus efectos sobre el medioambiente, cuya efectividad requiere la integración de todos los actores involucrados, con formación y capacitación suficiente para el fomento de una práctica ecológica de alto compromiso para gestionar cualquier desafío (interno y externo) hacia la disminución de efectos negativos sobre el ambiente, donde la educación ambiental representa un elemento potenciador para su desarrollo.
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